album cover- third idea.

The image is of the bass player Josh Marvin, we think it is a powerful image that represents Marvin in a youthful, fun way, the lighting also compliments him as it focuses all attention on the foreground, that being his face. The image itself fits the profile we are aiming for, the gesture he is using is a complete random one that represents youth rebelling against society, this fits with are video as we use many seemingly random shots in it with attitude. The image is powerful because the background is so dark and all emphasis in on marvin.

We put a film grain filter on the image in Photoshop, this makes it look old and adds the vintage edge we are looking to represent throughout our campaign. Because we wanted all emphasis in this piece to be on the image, we used a small font in the corner for the titles. By doing this we have also made the album to look more as a piece of art than as an advertisement for the band, we believe this will appeal to our non conformist target audience.

We chose the name "Knickerbocker Glory" as it is again, quite random and we enjoy the playful, youth like connetations. We also believe it has connetations of an 1950's ice cream parlour, this fits the ideolgy we are looking to create.

This was the process when making the cover.

This is the image with the grain filter on it, - that gives the vintage, weathered look we wanted.

We cut the original image down to the average CD cover size. This cut off quite abit of the fish eye border but you can still see that the image has the effect on it.

This is our original image of josh, taken with a fish eye lens. - the lighting is just perfect and focuses on his face just enough.

Second Version Video

This is our second version of the music video, we have put the opening sequence and have ammended some of the points raised after the first version. Due to difficulties getting all the cast together again we are having troubles changing bits where more filming is necessary, we will try our best to do it again.

album cover- second idea.

This is our second draft of the album cover. We have changed the image as we believe it is a more powerful image as it the lighting compliment Marvin's face and all focus is on the foreground, as opposed to the old image that we now think is too busy.

We have applied a mosaic filter to the image and put a similar bold font on top, this time however we played around with the opacity of the text.

However, after some feedback we think that the mosaic filter takes emphsis from the power of the actual image.

First Version Video Feedback.

We've had some feedback from the first version of our video posted below, mostly positve, however some ponits have been raised about the over all look of the video.

Both Mr.Ford and Mr.Nicole have said that the shots where the band is outside to not match the ideolgy put forward in the rest of the video, we intend to ammend this by either moving them to further back in the song, where by this point the mise en scene would be clear enough to be able to use them confidently.

There is also a shot early on in the video where horseman's head is out of the shot and makes the sequence look unproffesional. We can simply replace this shot with another out of the shots we didnt use initially.

The fianl thing we need to do is put the opening sequence on the video.

album cover- first idea.

This version we have put a simple film grain filter on the image and then added a large, bold text over the top. We took inspiration from Head Automatica's Propoaganda album. After some discussion and feedback we've deicded that this does not fully meet our vintage criteria and doesnt illustrate our creative potential.

First version feedback

The video below is our first draft of our music video, it hasnt got the first 20 seconds on it yet as we havent edited that section. We're happy with the way it came out apart from some small sections that we want to tweek. Some parts havent come out perfect, such as when horseman's head is out of shot, we need to edit this along with some other bits.
We especially like the parts where we've put in some 'video blog' style sections in black and white and intergrated them into the video.

First version of our video