album cover- fourth idea.

This version is a mixture of the first three drafts. We have used the image of Marvin as we believe its the best one out the ones we have, as it has the most impact. We have then used the translucent headings over the face and changed the opacity as it goes down the page. We enjoyed the joined up style had writing for the album name and have carried it over to this version.

We believe as this is a mixture of all our ideas it displays all aspects that we want and the representaion meets our criteria.

MUSIC POSTER

And here we have our album promotion poster.
This is not only a promotional product, its a piece of art.

We have taken an image of horseman from the video and used a fisheye lense to make it look different and more creative. The fisheye lense has focused all emphasis on the centre of the image and made the image eye catching; it almost gives the image a 3D element that sticks out to the viewer. The background is that of a music festival (Reading in this case), this has obvious connetations of alcohol, sex and youth; these are all aspects that we are trying represnt through our marketing campaign.

album cover- third idea.

The image is of the bass player Josh Marvin, we think it is a powerful image that represents Marvin in a youthful, fun way, the lighting also compliments him as it focuses all attention on the foreground, that being his face. The image itself fits the profile we are aiming for, the gesture he is using is a complete random one that represents youth rebelling against society, this fits with are video as we use many seemingly random shots in it with attitude. The image is powerful because the background is so dark and all emphasis in on marvin.

We put a film grain filter on the image in Photoshop, this makes it look old and adds the vintage edge we are looking to represent throughout our campaign. Because we wanted all emphasis in this piece to be on the image, we used a small font in the corner for the titles. By doing this we have also made the album to look more as a piece of art than as an advertisement for the band, we believe this will appeal to our non conformist target audience.

We chose the name "Knickerbocker Glory" as it is again, quite random and we enjoy the playful, youth like connetations. We also believe it has connetations of an 1950's ice cream parlour, this fits the ideolgy we are looking to create.

This was the process when making the cover.

This is the image with the grain filter on it, - that gives the vintage, weathered look we wanted.

We cut the original image down to the average CD cover size. This cut off quite abit of the fish eye border but you can still see that the image has the effect on it.

This is our original image of josh, taken with a fish eye lens. - the lighting is just perfect and focuses on his face just enough.

Second Version Video

This is our second version of the music video, we have put the opening sequence and have ammended some of the points raised after the first version. Due to difficulties getting all the cast together again we are having troubles changing bits where more filming is necessary, we will try our best to do it again.

album cover- second idea.

This is our second draft of the album cover. We have changed the image as we believe it is a more powerful image as it the lighting compliment Marvin's face and all focus is on the foreground, as opposed to the old image that we now think is too busy.

We have applied a mosaic filter to the image and put a similar bold font on top, this time however we played around with the opacity of the text.

However, after some feedback we think that the mosaic filter takes emphsis from the power of the actual image.

First Version Video Feedback.

We've had some feedback from the first version of our video posted below, mostly positve, however some ponits have been raised about the over all look of the video.

Both Mr.Ford and Mr.Nicole have said that the shots where the band is outside to not match the ideolgy put forward in the rest of the video, we intend to ammend this by either moving them to further back in the song, where by this point the mise en scene would be clear enough to be able to use them confidently.

There is also a shot early on in the video where horseman's head is out of the shot and makes the sequence look unproffesional. We can simply replace this shot with another out of the shots we didnt use initially.

The fianl thing we need to do is put the opening sequence on the video.

album cover- first idea.

This version we have put a simple film grain filter on the image and then added a large, bold text over the top. We took inspiration from Head Automatica's Propoaganda album. After some discussion and feedback we've deicded that this does not fully meet our vintage criteria and doesnt illustrate our creative potential.