Audience feedback

Recently we took part in an audience feedback session where we presented our video task and print work to our fellow media students. This gave them the chance to give there critisisms and opinions about what they liked about it and what they thought we needed to change.



Concerning the video there were many comments about the general abstract theme throughout and the way we had edited it. Generally they enjoyed the film, especially liking the lighting and vazriety of shots. Overall the fast paced song along with the variety of abstract shots and quirky mise en scene went down well with the audience.

decision after feedback.

Afer recieving some audience feedback from other media students and non-media students, taking note from mainly our target audience, we have decided to go with this cover (below)

The comments generally said that they enjoyed the simplicity of the piece and thought that the bolder texts took emphisis away from the image.

AUDIENCE FEEDBACK;]

The general opinion of this design was that the colours weren't as appealing as they could be and that the repeat of the same image gets abit tedious. They also said that the title isn't as striking as we have made it in previous designs.

The main opinions of this design are that the title is effect and eye catching though it does cover the majority of the image, and that the image was the most effective part of the design and has lost this as we've covered it.

Many people enjoyed this, they liked the colour scheme throughout the design and thought that the pixelated filter gave a good vibe. However as our feelings are so strongly against this we will not be using it. The main reasons for this are that the style of album cover reflects a dance/electro band and that the effectiveness of the striking image is lost due to the filter.

album cover- fifth idea.

This version is in our opinion completly different from the rest. We have used the original image of Marvin and then added a cut-out filter to it. We have then duplicated it four times and slightly changed it each time, we have taken inspiration from Blur's 'Best of' album.

album cover- fourth idea.

This version is a mixture of the first three drafts. We have used the image of Marvin as we believe its the best one out the ones we have, as it has the most impact. We have then used the translucent headings over the face and changed the opacity as it goes down the page. We enjoyed the joined up style had writing for the album name and have carried it over to this version.

We believe as this is a mixture of all our ideas it displays all aspects that we want and the representaion meets our criteria.

MUSIC POSTER

And here we have our album promotion poster.
This is not only a promotional product, its a piece of art.

We have taken an image of horseman from the video and used a fisheye lense to make it look different and more creative. The fisheye lense has focused all emphasis on the centre of the image and made the image eye catching; it almost gives the image a 3D element that sticks out to the viewer. The background is that of a music festival (Reading in this case), this has obvious connetations of alcohol, sex and youth; these are all aspects that we are trying represnt through our marketing campaign.

album cover- third idea.

The image is of the bass player Josh Marvin, we think it is a powerful image that represents Marvin in a youthful, fun way, the lighting also compliments him as it focuses all attention on the foreground, that being his face. The image itself fits the profile we are aiming for, the gesture he is using is a complete random one that represents youth rebelling against society, this fits with are video as we use many seemingly random shots in it with attitude. The image is powerful because the background is so dark and all emphasis in on marvin.

We put a film grain filter on the image in Photoshop, this makes it look old and adds the vintage edge we are looking to represent throughout our campaign. Because we wanted all emphasis in this piece to be on the image, we used a small font in the corner for the titles. By doing this we have also made the album to look more as a piece of art than as an advertisement for the band, we believe this will appeal to our non conformist target audience.

We chose the name "Knickerbocker Glory" as it is again, quite random and we enjoy the playful, youth like connetations. We also believe it has connetations of an 1950's ice cream parlour, this fits the ideolgy we are looking to create.

This was the process when making the cover.

This is the image with the grain filter on it, - that gives the vintage, weathered look we wanted.

We cut the original image down to the average CD cover size. This cut off quite abit of the fish eye border but you can still see that the image has the effect on it.

This is our original image of josh, taken with a fish eye lens. - the lighting is just perfect and focuses on his face just enough.

Second Version Video

This is our second version of the music video, we have put the opening sequence and have ammended some of the points raised after the first version. Due to difficulties getting all the cast together again we are having troubles changing bits where more filming is necessary, we will try our best to do it again.

album cover- second idea.

This is our second draft of the album cover. We have changed the image as we believe it is a more powerful image as it the lighting compliment Marvin's face and all focus is on the foreground, as opposed to the old image that we now think is too busy.

We have applied a mosaic filter to the image and put a similar bold font on top, this time however we played around with the opacity of the text.

However, after some feedback we think that the mosaic filter takes emphsis from the power of the actual image.

First Version Video Feedback.

We've had some feedback from the first version of our video posted below, mostly positve, however some ponits have been raised about the over all look of the video.

Both Mr.Ford and Mr.Nicole have said that the shots where the band is outside to not match the ideolgy put forward in the rest of the video, we intend to ammend this by either moving them to further back in the song, where by this point the mise en scene would be clear enough to be able to use them confidently.

There is also a shot early on in the video where horseman's head is out of the shot and makes the sequence look unproffesional. We can simply replace this shot with another out of the shots we didnt use initially.

The fianl thing we need to do is put the opening sequence on the video.

album cover- first idea.

This version we have put a simple film grain filter on the image and then added a large, bold text over the top. We took inspiration from Head Automatica's Propoaganda album. After some discussion and feedback we've deicded that this does not fully meet our vintage criteria and doesnt illustrate our creative potential.

First version feedback

The video below is our first draft of our music video, it hasnt got the first 20 seconds on it yet as we havent edited that section. We're happy with the way it came out apart from some small sections that we want to tweek. Some parts havent come out perfect, such as when horseman's head is out of shot, we need to edit this along with some other bits.
We especially like the parts where we've put in some 'video blog' style sections in black and white and intergrated them into the video.

First version of our video

Filming feedback

We got all our filming done over the half term and are really happy with the way it turned out, we even managed to do almost all of our editing. We still need to some more work to the video and make some improvements. The lighting we used really helped our filming look more proffesional and gave us consistant lighting throughout the day. All in all it was a good day and we're happy with the way the majority of the shots came out.

fun with the CANON

Slow-Mo ball throw

Song change boyo

After doing our story board and going to the location we've decided to now us the song 'Battleships' for our video and not 'Secret water fountain'. This will benefit us in that we can now match the faster paced tempo to a more random montage style video, however this may making the editing a bit trickier.

Monday 19th October- Dabblin' with the set

We went to our filming location today and set up the props etc. ready for filming on wednesday. As you can see from our planning posts we've put together a picture story board showing the shots and sequences we want to use in the video and the way we'll shoot it. We've also set up all props and settings for the shots and have now got a definate idea of how we want the video to look.

We've also arranged lighting for the video that we are borrowing from a friend.

Planning the shoot. 'creating the artt'

We enjoy our work, editing on the mac.
This is the wall we are using for several shots, mainly the opening scene. The bare brick fits with our vintage/antique theme and adds to our mise en scene.
Main setup
We are using this vintage red leather sofa in the majority of our shots as almost a focal point to the video. We will feature a number of shots on this sofa as we think it looks cool and adds to the representation we are putting forward of old and vintage.

We've recnsidered the aspect of the cupboards in the corner of the wall as we think they look a bit to modern for the 1950's theme we are going for, for this reason we are moving the sofa and lamp to the other wall.

These are just a few of the angles we intend to use in the video.



High angle- risking life and limb from a beam
Storyboard beginning sequence:
This is the initial shot of the video, immediatley illustrating our theme of vintage with this antique portrait. The brick also adds to the representation.
Zoom in of the portrait.
Transition to a mid/high angle shot of lead singer sitting next to old stereo and tapes etc.
Puts tape in, the tape being the song that we are actually using. Once tapes in the song starts with no bass and low volume to make it feel as if the music is coming through the headphones on the stereo. We are aiming to create this effect on the macs.
Full volume and bass then comes in once the head phones are put on and the proper song begins.

Straight shot of lead singer, he starts to smile and nodd.

His head goes out of shot, and then comes back up with the horseman mask on (not shown in the picture). This introduces the audience to horseman as a vital part to the video.
Med/long
There is then a long drumming and guitar sequence in the song where we will feature close ups of both the drums and the guitarist (shown below). These will be face paced shots, making the transitions no longer than 2 seconds apart.
Floor tom closeup
Snare closeup
Bass closeup

High hat closeup

Tom closeup
Med drumkit shot 80's :)
We will show closeup shots and med's of the guitarist depending on the part of the song.


The cut shot figure movement will match the pace of the music and create a quirky rough image.
These three pictures on the sofa show an effect we intend to use, with the lead singer looking as if hes moving along the sofa, this will be done by pausing the camera. This will again be done in the pace of the song.

The pingpong throw - haircut courtesy of Neil Ford

The lamp shade choosing - 80's flowered beige vs Orange/Pink

The outside element adds a random quirky edge, also the cobbled courtyard fits with the mis en scene from inside.
Unique outdoor teaparty - cobbles
Unique outdoor tea party - grass
Coffee break - 'work hard play hard'


This ariel view shot is a possiblity for a music poster, we would include members of the band mongin' in the suds.

Crackin' on with the workjust manic mate